Founders

Premal Shah    Viral Bajaria 
Slintel Founder: Deepak Anchala 

Co-Investors

Softbank Vision Fund

Tiger Global

Blue Owl

MSD Partners

Insight Partners

B Capital group

Harmony Partners

What is Slintel / 6sense

6sense is a helps other businesses find and connect with potential customers more effectively. It uses AI and big data to track what companies are researching online, things like what products they’re looking at or what topics they’re reading about. This helps sales and marketing teams know which businesses are actually interested in buying and when they’re ready to talk.  With this kind of insight, companies can focus on the right leads at the right time, leading to bigger deals, faster sales, and better results overall.

Founded in 2013 and based in San Francisco, 6sense makes money through subscriptions, mainly working with mid-sized to large companies.Their platform includes tools that help automate sales outreach and give teams real-time insights into buyer behavior. In short, 6sense helps businesses stop guessing and start selling smarter by showing them who’s actually ready to buy.

Why we invested in Slintel / 6Sense

We invested in Slintel because they were solving a key challenge in the B2B sales world, figuring out who is most likely to buy and when. Most sales teams waste time chasing leads that go nowhere. Slintel made a smarter move by using data to track things like what tools companies are using, when they’re switching vendors, and other buying signals. Their platform helped sales and marketing teams find high-intent leads and understand their needs better, which meant more targeted outreach and higher conversion rates.

When 6sense acquired Slintel in 2021, it was a powerful move.  6sense is all about using AI and big data to help companies find buyers who are already in the market, what they call the “dark funnel” (people doing research before ever reaching out).  By adding Slintel’s deep technographic and intent data, 6sense gave its users even more precise insights into buyer behavior.  Together, they help sales and marketing teams stop guessing and start focusing on the leads that really matter.  In a world where timing and personalization are everything, this combo has made 6sense one of the top platforms for revenue growth in B2B sales.

Where's 6Sense headed

​6sense has rapidly become a leader in AI-driven sales and marketing solutions for B2B companies. By March 2024, the company surpassed $200 million in Annual Recurring Revenue, marking a 40% year-over-year growth and a 30% increase in its customer base. This impressive growth is largely attributed to innovative products like 6sense Revenue AI for Sales and 6sense Conversational Email, which have significantly enhanced the efficiency of revenue teams.  Additionally, 6sense's consistent performance earned it a spot on the Forbes Cloud 100 list for the fourth consecutive year in August 2024.

Strategic acquisitions have also played a crucial role in 6sense's expansion.  The integration of companies such as Slintel, Fortella and Saleswhale has broadened its capabilities in sales intelligence, pipeline forecasting, and AI-driven email marketing.  These moves have strengthened 6sense's market position and diversified its product offerings.  The company's consistent revenue growth, strategic acquisitions and industry recognition suggest that 6sense is on a clear trajectory toward an initial public offering (IPO) in the near future.

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