Founders
Vara Kumar Khadim Batti
Co-Investors
Warburg Pincus
SoftBank Vision Fund
Dragonveer Investment Group
Peak XV Partners
Eight Road Ventures
Cisco Investments
Stellaris Venture partners
Helion Venture partners
WhatFix Business Model
Adopting new software can be tough, Employees often struggle to learn new systems, and companies end up using only a small portion of the tools they invest in. Digital adoption isn’t just about learning how to use software; it’s about making sure businesses get the most out of it. The reality? According to Gartner, as of 2024, only 15% of organizations report a digital adoption rate above 75%; which leaves out a large set of software investments, turn out to be bad assets. That means most companies are missing out on the full potential of their Software Investments.
That’s where Whatfix comes in. It helps businesses bridge the gap by providing interactive, in-app guidance that makes learning software intuitive and engaging. With real-time walkthroughs and self-service support portal, users can get up to speed faster without relying on traditional training methods or constant IT help.
Why We Chose Whatfix
We invested in Whatfix because it solves a missing puzzle, and a huge problem of claiming ROI from software tools, by getting employees to fully adopt and engage with business software. Companies spend millions on tools like CRM, ERP and HR systems, yet employees often struggle to use them effectively. Traditional training methods aren’t cutting edge and IT teams are overwhelmed with repetitive support requests.
Whatfix fixes this gap by making learning easy, offering step-by-step guidance, Real-time Automation, and AI-driven personalization. This means:
- Employees learn while they work, reducing downtime
- Companies cut or ignore training costs
- IT teams handle fewer support tickets
- Software investments actually delivering value (Quick ROI)
Where is Whatfix Heading?
Whatfix is on a strong trajectory to become a prime IPO candidate, driven by its explosive revenue growth, global expansion, and continuous innovation. The company has seen its annual revenue more than quadruple in recent years, with operating revenue reaching ₹424.58 crore in FY24, an almost 50% increase from ₹285 crore in FY23. Its strong financial position is further reinforced by a $125 million Series E funding round led by Warburg Pincus and SoftBank Group, pushing its valuation close to $900 million. WhatFix is strongly backed by world's top investors like Sequoia Capital, Helion Venture Partners, Warburg Pincus, Eight Roads Ventures, F-Prime Capital and Cisco Investments, Dragoneer Investment Group, Peak XV Partners, Stellaris VC, Powerhouse Ventures, GSF etc.,
Beyond this financial success, Whatfix is aggressively expanding its global footprint and product offerings, with seven offices worldwide—including locations in the United States, India, the United Kingdom, Germany, Singapore, and Australia. Company is rapidly penetrating new markets and thus making itself a leader amongst its competitors. Whatfix's commitment to innovation is also evident in its innovative AI product development efforts. Since 2021, the company has launched four new products and secured five U.S. patents, with an additional 18 patents pending. These advancements have contributed to a 4.5-fold increase in annual recurring revenue since the 2021 funding round, with new products accounting for 15% of the revenue. This trajectory underscores Whatfix's robust financial health and its strategic positioning for continued growth in the DAP market. The company has also doubled its workforce to over 960 employees since 2021, ensuring it has the expertise to scale efficiently.
As Enterprises increasingly prioritize AI-driven Automation, user adoption, and digital transformation; Whatfix is perfectly positioned to capitalize on this demand. With its hyper growth trajectory, strong investor backing, and continued innovation, Whatfix is set to cross the $1 billion valuation mark, thus securing its place as the NextUnicorn soon.